Your ad names the number that decides this launch: fulfilment speed.
An on‑demand staffing platform wins only when it fills an order faster than the phone calls it replaces, and only when clients keep coming back to it. So here is my week‑one work product, the phased delivery plan your ad asks for, shown on one work order.
Worked example. The order is invented, the benchmarks are sourced from the market.
Work order 18 riggers, 2 supervisors · night shift · Jebel Ali · needed Thu 06:00
- What ships
- One request form in front, your coordinators filling by hand behind it, and every manual fill captured as training data for the matching engine.
- This order fills in
- the same day against a baseline of 2 to 3 days by phone and spreadsheet, the traditional agency norm.
- The gate
- Most orders arriving through the app rather than the phone, from 20 repeat clients (targets set without inside knowledge, to be rebaselined in week two).
The plan I rejected is launching the full AI marketplace on day one: matching needs history that the manual process never captured, and an empty marketplace teaches your best clients to go back to the phone. The concierge stage looks the least impressive, and it is the one that wins adoption.
Benchmarks: traditional agencies fill in 2 to 3 days at roughly 46% fill rates, while on‑demand platforms report under 4 hours and 90%+ (Instawork, Wonolo; Dubai’s Ogram reports 90%+ fulfilment). MOHRE’s part‑time and temporary work permits are the legal rails the platform runs on.
I designed and built this page and the plan on it myself, with the AI toolchain I would bring to your platform team.
Why me, for this launch
Launching from zero, done before
Your ad asks for proven experience launching and scaling products that reach revenue.
The receipt: founding team at WePractice, where we closed two funding rounds and grew to 10 locations, 23 people and 170+ customers. Before that, market pilots from MVP to launch at Die Mobiliar.
AI I ship myself
An AI‑enabled platform needs a product head who knows first‑hand what the technology can and cannot do.
The receipt: at Swiss Post I lead AI business models from opportunity sizing to launch. Pedal Peak, my own platform, is live and built end to end with AI tooling.
The honest read: I am new to staffing
I have never carried a staffing title, so you should know what I bring instead.
The receipt: WePractice was a two‑sided marketplace with the same cold‑start problem your platform faces, and 1000+ client matches in year one is how we solved it.
The career behind it
- since Jan 2026
- AI Project Lead, Business Development, Swiss Post. AI business models from opportunity sizing to launch, with build‑vs‑buy and go‑to‑market calls.
- since Dec 2023
- Founder, Pedal Peak. A live cycling platform, built end to end with AI tooling and real users.
- Aug until Dec 2025
- In between jobs and own ventures. Built smedium to its first paying clients, grew Pedal Peak, went deep on AI tooling.
- Oct 2024 until Jul 2025
- Senior Product Manager, Lead E‑Commerce, Ifolor. Owned a CHF 100M+ e‑commerce business: +9% conversion, +15% checkout step rate.
- Jun 2023 until Sep 2024
- Lead Project Manager, Brixel. The bridge between senior client stakeholders (UBS, Baloise) and the product team.
- Mar 2020 until May 2023
- Marketing & Growth Lead, Founding Team, WePractice. Two funding rounds, 1000+ matches in year one, sales and marketing lead after Series B.
- Sep 2019 until Sep 2022
- Growth & Venture Builder, Sparrow Ventures. Go‑to‑market for several internal startups, validation to scale‑up.
- Jan 2017 until Aug 2019
- Intrapreneur, Die Mobiliar. Market pilots from MVP to launch: Smide, XpertCheck, Lizzy.
- 2005 until 2016
- Earlier career. Commercial and product marketing roles at Promena, Cruspi, Domaco, Kuoni and AMAG.
The full CV, ATS‑ready: download the PDF or read it in the browser.
My first 90 days
Days 1 to 14
Sit with the coordinators
Learn the manual fulfilment process end to end, because the first spec is a copy of their best day.
Days 15 to 45
Pick the wedge, spec the build
One vertical, one order type, and the technical requirements written with the engineers.
Days 46 to 90
First orders through the app
Pilot clients live, the fulfilment‑speed baseline measured, and the stage‑two gate agreed with leadership.
About me
I am Swiss, based in Zurich, and planning to move to Dubai with my partner. The decision is made, the timing can follow the role, and I am available with notice.
Away from a screen I am a cyclist. I have bikepacked through Togo and Benin, and I run Pedal Peak, a cycling community and platform I built myself. Building things that real people use started as my hobby and got out of hand.